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donderdag 4 augustus 2011

Het nut van Facebook en Twitter: een verlate tussenstand

Vanmiddag, op het einde van de werkdag, heb ik nog even snel een Facebook-pagina voor De Lloyd aangemaakt.  Had al veel eerder moeten gebeuren. Ware het niet dat er een complicatie was: mijn baas had ooit al een Facebook-pagina aangemaakt waar verder niets op gebeurde. Hij wist zijn wachtwoord niet meer ...

Afijn, je kunt je sowieso het nut van een Facebook-pagina afvragen. Twitter lijkt me nuttiger. Begin juni begon ik met het De Lloyd Twitter-account en vandaag kon ik de 50e volger begroeten. Dat is nog niet veel. De groei is wel gestaag en er valt praktisch niemand af. Dat is een goed teken. Bezoeken die Twitter-volgers nu ook massaal de De Lloyd-site? Nou, niet echt. Kennelijk alleen als ze een tweetbericht lezen dat hen interesseert. Alle De Lloyd-tweets verwijzen naar nieuwsberichten, polls etc. op de site.


Twitter-logo

Persoonlijk zit ik al vanaf begin dit jaar op zowel Twitter als Facebook. Heb ik er profijt van? Ik begin met Twitter.

Ik zit nu op zo'n 75 volgers. Dat aantal schommelt en er zit van alles tussen. Mensen die mij volgen vanwege mijn freelance status, omdat ze me kennen van het bloggen of anderszins. Sinds ik de dagelijkse nieuwsberichten op mijn site op zowel Twitter als Facebook onder de aandacht breng, zie ik dat het bezoek naar mijn site genereert. Helaas vertellen mijn site-statistieken mij niet wie die bezoekers precies zijn. Hoe meer in het genre professioneel geïnteresseerden hoe beter natuurlijk. Daar lijkt met Twitter vooralsnog meer kans op dan bij Facebook.

Mijn Facebook-vrienden zijn voor 90% inderdaad mensen die ik redelijk tot zeer goed ken. Daar hoef ik geen professionele interesse in mijn doen en laten achter te zoeken.

Kortom: heeft al dat ge-twitter en ge-facebook eigenlijk wel zin? Gezien wat het oplevert. Over De Lloyd kan ik nog geen uitspraken doen. Wat mezelf betreft, is mijn verwachting vooraf uitgekomen. Je moet er geen wonderen van verwachten, ondanks alle hosanna-verhalen die mensen je vertellen. Nu heb ik ook nooit wonderen ervan verwacht. Persoonlijk ben ik het wel eens met een Twitter-volgster die me het volgende vertelde: 'Mijn Facebook-account heb ik gedelete. Het werd mij te persoonlijk. Dat hoeft voor mij niet. Twitter is ook meer een intellectuele uitdaging.'

Zo zie ik het ook. Facebook is leuk om bekenden wetenswaardigheden over jezelf te vertellen. Twitter vraagt meer creativiteit en genereert meer professionele aandacht. Het professionele nut van beide blijft hoe dan ook beperkt. Of doe ik iets verkeerd?         

56 opmerkingen:

Annet zei

Nee hoor Johan waarom zou het verkeerd zijn...
Het leukst van Facebook vind ik om nu te lachen om mijn favoriete schrijfster Charlotte Mutsaers (woont in Oostende)voor mij hoeft het geen nut te hebben. Liever mensen om me heen die mijn leven verrijken. En die mesnsen vind ik vooral op Hyves. Het is er heel creatief. Af en toe plaats ik een twietje, ligt eraan hoe ik me voel....

Groet Annet

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Johan zei

Hyves daar begin ik niet ook nog eens aan ...

antoinetteduijsters zei

Ik blijf alleen op facebook naast mijn blog, overigs worden dat er binnenkort twee. Ik vind het wel leuk, maar wil niet de hele dag achter de computer:-)

christinA eijkhout zei

Het is hoe je Twitter gebruikt, zo werkt het.
Wat je geeft krijg je terug.

Johan zei

@Antoinette: ik ook niet, maar ik moet wel. Twee blogs: je maakt nieuwsgierig.
@christinA: zolang je wordt opgemerkt ...

de Stripman zei

Ik denk dat het alle twee zijn nut heeft en elkaar overlapt. Ik ga zelf naar blogs en sites naar aanleiding van links en aankondigingen op Twitter en Facebook en andersom merk ik dat het bezoekers naar mijn blog trekt.

Facebook is zo persoonlijk als je het maakt. Je bent niet verplicht om je hele profiel, naar waarheid, in te vullen. Persoonlijke details en foto's kun je ook voor jezelf houden...;o)

Johan zei

Facebook is goed voor persoonlijke blogs. Voor zakelijke aangelegenheden toch minder. Ervaar ik.

aadverbaast zei

Voor zakelijke (journalistieke) toepassingen lijkt me Twitter net even toepasselijker dan Facebook. Nadeel is wel weer dat potentiële lezers dan wel redelijk tijdig achter het scherm moeten zitten (timeline).
Persoonlijk kondig ik de blogs aan op OBA, Facebook en twitter. Via twitter komen maar weinig kijkers. OBA en Facebook is vergelijkbaar.

Johan zei

Valt geen speld tussen te krijgen.

marjelleblogt zei

Toevallig ben ik gisteren even gaan kijken op Facebook, maar het trok me niet zo. M'n Hyves-account heb ik een aantal jaar geleden al opgeheven, dat was niet echt iets voor mij. Met Twitter ben ik zonder enige verwachting begonnen, en het bevalt me wel, kort, snel, actueel.
Mochten m'n freelance puzzelactiviteiten / puzzelsite weer vorm gaan krijgen in de toekomst, dan zal ik zeker een tweede zakelijke Twitteraccount aanmaken.

Johan zei

Facebook is een grote hype en daar hou ik ook niet van eerlijk gezegd. Ik zeg al; het is leuk om contacten te onderhouden en verloren gewaande personen terug te vinden. That's all. Hou ons op de hoogte over je puzzelactiviteiten.

sprakeloosverhalen zei

Wisslend resultaat bij mij. In zijn algemeenheid is het af en toe wel veel om bij te houden. Een enkele klapper daargelaten, trekt twitter meer dan facebook naar mijn blog. De combinatie heeft al wel onverwachte leuke dingetjes voor me opgeleverd. 1. conventie van achlum, twee boeken en een tijdschrift en onverwachte (korte, soms vluchtige contacten) Zelf ben ik via de actie happyteeth de sociale media aan het testen voor mezelf en dat is dan weer niet hoopgevend. http://bit.ly/o4eWnR

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